Salesforce Marketing Cloud is a cloud-based platform used by marketers to organize, communicate and track the relationship between sales and marketing. It offers functionality for lead management, marketing automation, email marketing, mobile marketing, social media marketing, content distribution and personalization and customer journey mapping. A CRM is a type of application that helps companies manage contacts and relationships with clients. With a CRM, you can access your data from any device. That means you can work from home while on vacation. It is not only good for managing a company’s relationship with its clients but it can be beneficial for individuals as well.
Salesforce Marketing Cloud helps you to improve sales by managing your Salesforce Marketing Cloud relationship with current and prospective customers. You can do this by creating and organizing campaigns, building a pipeline and managing the flow of leads throughout the customer journey.
Marketers can use the following features when using Salesforce Marketing Cloud:
Lead management
This feature allows you to build a database of leads. You can then set up criteria to identify who is interested in a product or service you offer. Using the list of leads, you can then send emails to prospects with personalized messages. You can also use the platform to schedule phone calls, which can be recorded and played back to a prospect. This can help you to increase sales conversions.